Industry Data

Phase 1 · Social Outcomes

Measuring the social value of outdoor recreation

Outdoor education and outdoor recreation create wellbeing, resilience, and social cohesion. This module gives operators and educators a validated way to measure and report these outcomes — and aggregates the data into a sector-wide evidence base for advocacy.

What the evidence already tells us

$2.12

social value created per $1 invested in active recreation in NZ

Sport NZ SROI, 2023

$20.8B

total social and economic value of community sport and recreation in NZ

Sport NZ, 2023

$9

of social, economic, and environmental value per $1 invested in Outward Bound

Accenture / OBI SROI, 2024

0.64

standard deviation improvement in resilience from nature-based interventions (children)

Springer Meta-analysis, 2025

What peer-reviewed research consistently shows

Mental health and wellbeing: Significant reductions in anxiety and improvements in psychological wellbeing — with growing short- and long-term effect sizes across 21+ studies.
Resilience: Nature-based interventions show moderate-to-large effects on children's resilience (SMD 0.64). Effects grow further after participants return to daily life.
Social cohesion and teamwork: Documented improvements in cooperation, trust, and communication — with effect sizes that increase at 2-month follow-up compared to programme end.
Youth at risk: Adventure and wilderness therapy reduces reoffending by 12% on average. Documented effects on prosocial behaviour and self-esteem. (Youth Endowment Fund, 2022)
School engagement: Outdoor classes raised science attainment by 27%, maintained weeks post-programme. 92% of UK schools report improved pupil wellbeing and engagement.
Physical health: Increased physical activity, reduced sedentary behaviour, and improvements in coordination and cardiovascular health across age groups.

What this module measures

All measurement is based on validated, internationally recognised instruments. Operators and educators collect data from participants — then submit aggregated (not individual-level) results.

Primary instrument

SWEMWBS — Short Warwick-Edinburgh Mental Wellbeing Scale

Seven questions. Two minutes. Free to use. The gold standard for wellbeing measurement, validated across 15+ countries and used in NZ health research. Scores run from 7 (low) to 35 (high). Can be benchmarked against New Zealand national norms.

1.I've been feeling optimistic about the future
2.I've been feeling useful
3.I've been feeling relaxed
4.I've been dealing with problems well
5.I've been thinking clearly
6.I've been feeling close to other people
7.I've been able to make up my own mind about things

Each question answered on a 5-point scale: None of the time → All of the time. Administered pre-programme and post-programme.

Supplementary: Confidence and social connection (3 items)

Three programme-specific questions rated 1–5, collected pre and post:

  • "I feel confident in my ability to handle challenges"
  • "I am able to work effectively with others"
  • "I feel a sense of connection to the natural environment"

Combined with SWEMWBS, these enable basic SROI calculation using Sport NZ's Social Value Bank proxy values without commissioning original research.

Optional: Life Effectiveness Questionnaire (LEQ-H)

For specialist outdoor education and adventure therapy programmes: 24 questions measuring self-confidence, emotional control, social competence, achievement motivation, active initiative, and task leadership. Validated for adventure education specifically; widely used by Outward Bound Australia and comparable organisations.

Treasury Living Standards Framework alignment

NZ government budgets are structured around Treasury's Living Standards Framework (LSF). SWEMWBS scores map directly onto the LSF's wellbeing domains — giving sector advocates a direct line between programme data and government funding language.

More on the LSF at Treasury.govt.nz →

Sector outcomes dashboard

Sample data — for illustration
This dashboard shows illustrative data to demonstrate what the sector outcomes report will look like once organisations begin submitting results. Figures are representative, not real.
47

Programme cohorts reported

2024 season

3,241

Participants

across all programmes

+3.8

Avg SWEMWBS improvement

out of 35 max

82%

Participants showed improvement

post vs pre score

Avg SWEMWBS improvement by programme type

Change in score (scale: 7–35)

Adventure therapy
+5.4 pts
Youth at risk
+5.0 pts
Outdoor education
+4.2 pts
Leadership / EOTC
+3.5 pts
General recreation
+2.5 pts

Participants by programme type

Share of total 2024 season participants

Outdoor education
38%
General recreation
25%
EOTC / school
19%
Leadership
11%
Youth at risk
7%

Participating organisations by region

% of reporting cohorts

Auckland/Northland
24%
Bay of Plenty/Waikato
21%
Wellington/Manawatū
13%
Nelson/Marlborough
12%
Canterbury
15%
Otago/Southland
11%
Other
4%

Programme demographic reach

% of participant cohorts including each group

Youth under 18
68%
Māori participants
44%
Pasifika participants
19%
Youth at risk referrals
22%
School groups (EOTC)
51%

Submit your programme outcomes

Submissions are voluntary. Organisation name is optional — you may submit anonymously. Only aggregate data (not individual participant records) is collected.

SWEMWBS scores (7–35 scale)

Enter the average pre-programme and post-programme SWEMWBS scores across your cohort.

Participant demographics

Data is reviewed before inclusion in aggregate reports. You will receive a confirmation email.